About the Watsonville Strawberry Festival
The Watsonville Strawberry Festival traces its roots to the Watsonville Strawberry Dessert Festival that was founded in 1994 to help downtown Watsonville recover from the Loma Prieta earthquake. The Festival now exists to:
- Provide a safe, family-friendly experience in downtown Watsonville.
- Recognize the largest and most valuable crop in the Pajaro Valley; and
- Provide non-profit organizations the opportunity to raise funds and public awareness of their work and how their work makes Watsonville a better place for everyone.
Thank you to everyone who joined us in 2025!
Calling all strawberry festival attendees: we want to hear your feedback! Please take a moment to complete our survey and help us create an even sweeter festival next year! Everyone who completes the survey will be entered into a raffle to win an exciting prize!
Thank you. We can’t wait to hear your feedback!
Survey: bit.ly/SFEST25
